Nacho Mama's Food Truck

Rebrand of a local Indianapolis business. Passion/creative project, I attempted this to see what I could learn.

The Inspiration:

My initial introduction to this business was seeing the food truck driving besides me on the north side of Indianapolis. The first thing I noticed was the color and the identity was born in my head.

Old Logo

The Goals!

This was a fun personal project for me.

My main goal was to keep the general fun, and essence I got from my initial interaction with the brand. The memorable marigold orange and the calavera skulls.

Primary Logo:

The Nacho Mama’s logo is a bold fusion of heritage and modern design. I kept the original idea of a calavera icon with a modern twist. The mark incorporates a stylized skull elements with clean graphic forms to evoke both celebrations and remembrance. Whether printed on a wrapper or lit up on the side of the food truck, the logo stands as a symbol of plant-powered joy.

Color Palettes

The Nacho Mama’s color paletter is a vibrant celebration of heritage and plant-based passion. Each color was selected to convey the emotional and cultural richness or Tex-Mex.

Together, these colors form a modern yet rooted identity, expressive, inclusive and unmistakable.