G&A sponsors one of the largest HR conferences in the state of Indiana. Through the last 3 years I have been apart of the digital campaigns to get people to their sessions. From booth activation to free headshots, SHRM gave me a ton of experience when it comes to event marketing/management.
Gregory & Appel's Marketing team hosted multiples events throughout the year. One of those being a Captives summit. During this event I had the opportunity to not only teach myself but to then build a presentation to teach others about Captives.
I also built the entire digital strategy to get clients and prospects there. The included marketing emails and social media promotion.
generations is an art event that Gregory & Appel throws to host and shine light to local artists in the community.
This was my first time at running paid social media ads through Meta and LinkedIn. This event solely relied on paid media and through 2 months of advertising saw 280+ guest turnout.
Artist showcase videos for Instagram